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Chapter #7: White Hat, Black Hat, and Grey Hat SEO SEO practitioners are divided into three categories namely White Hat SEO, Black Hat SEO, and Grey Hat SEO. SEO professionals who follow all the guidelines issued by the search engines while optimizing a website are known as White Hat SEO professionals and the process is known as White Hat SEO. 1. It follows search engine guidelines The most widely-accepted definition of white hat SEO is that it follows Google’s Webmaster Guidelines. ... 2. It focuses on a human audience White hat SEO involves making changes that are beneficial to a site’s visitors. ... 3. It takes a long-term approach White hat SEO is a set of SEO strategies that improve your site’s rankings on a search engine results page without violating the rules of the search engine. White hat SEO follows the quality guidelines of search engines like Google and does not engage in spam methods to manipulate the algorithm. In simpler words, the meaning of white hat SE
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