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Chapter #7: White Hat, Black Hat, and Grey Hat SEO SEO practitioners are divided into three categories namely White Hat SEO, Black Hat SEO, and Grey Hat SEO. SEO professionals who follow all the guidelines issued by the search engines while optimizing a website are known as White Hat SEO professionals and the process is known as White Hat SEO. 1. It follows search engine guidelines The most widely-accepted definition of white hat SEO is that it follows Google’s Webmaster Guidelines. ... 2. It focuses on a human audience White hat SEO involves making changes that are beneficial to a site’s visitors. ... 3. It takes a long-term approach White hat SEO is a set of SEO strategies that improve your site’s rankings on a search engine results page without violating the rules of the search engine. White hat SEO follows the quality guidelines of search engines like Google and does not engage in spam methods to manipulate the algorithm. In simpler words, the meaning of white hat SE
5 Reasons You Need to Optimize Your Website There are plenty of reasons to learn how to optimize for conversions and SEO in tandem. First you need to know how they work together to create a leaner, more productive website. Let’s look at five specific reasons to optimize your site immediately and to continually optimize your site over time. 1. Make your website useful for your specific audience Marketers sometimes feel as though they’re at odds with Google. The search engine fails to rank their best content, for instance, or they see a huge drop in traffic after an algorithmic update. In reality, though, your goals and Google’s are the same Serve up the best possible content for your audience Create a positive website user experience Prioritize content that offers significant value You just go about it in different ways. Google’s analysing millions of websites, while you’re analysing your specific audience’s behaviours. Google uses more than 200 ranking signals to decide which pieces
Chapter #8: What is Link Building? Link building is the most important part of OFF page SEO. Link building is the process of acquiring quality and relevant links to a website to improve the popularity of a domain. Metrics such as DA (Domain Authority), Moz Spam Score, SEMrush Authority Score, and Ahrefs Domain Rating are used to determine the quality of the domain. DA should be high, Moz Spam Score should be low, SEMrush Authority Score and Ahrefs Domain Rating should be high. Acquired links can be of two types namely dofollow and nofollow. Dofollow links are those links that pass the full value of the domain whereas Nofollow links are links that do not pass the full value of the domain. The quality of the domain and the type of link plays the most important role in determining the link score. Link building forms an integral part for any SEO service and is considered to be very vital aspect of search engine optimization process as per ranking in top page of Google is concerned. So in t