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Advanced SEO Techniques for Better Rankings Your Business Should Use Today, it’s not enough to just put together a bunch of articles and add a bunch of keywords – Google algorithm updates have ensured that spammy content stuffed with keywords won’t achieve any significant results. To get you started, here are four things you can do today that can make a huge difference in making your SEO strategy a success. Local SEO Optimization Today, local SEO is more important than ever. Today’s users trust Google and value its suggestions, so if your business appears at the top of the local business list, that can provide a considerable boost on its own. At the same time, if you’re not present on local searches, it can be difficult to showcase your credibility and compete with other businesses that are displayed on Google. Well, your first step is to claim your local listing on Google and other search engines. You can do that on Google My Business, as well as Bing, Facebook, YellowPages, and