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Advanced SEO Techniques for Better Rankings Your Business Should Use
Today, it’s not enough to just put together a bunch of articles and add a bunch of keywords – Google algorithm updates have ensured that spammy content stuffed with keywords won’t achieve any significant results.
To get you started, here are four things you can do today that can make a huge difference in making your SEO strategy a success.
Local SEO Optimization
Today, local SEO is more important than ever.
Today’s users trust Google and value its suggestions, so if your business appears at the top of the local business list, that can provide a considerable boost on its own. At the same time, if you’re not present on local searches, it can be difficult to showcase your credibility and compete with other businesses that are displayed on Google.
Well, your first step is to claim your local listing on Google and other search engines. You can do that on Google My Business, as well as Bing, Facebook, YellowPages, and many other sites and directories.
Once you claim your business and gain access to your profile, you can add relevant information and provide convenient ways to learn more and to contact you. Often, this alone can start providing you with a steady stream of hyper-targeted leads.
With time, you should start getting reviews of your business on various local SEO pages, which, if your reviews are good, can help you become the go-to business in your area.
Loading Speed of Your Website Matters a Lot
Today’s users are accustomed to browsing websites quickly, so if your site doesn’t meet their requirements, they will leave and go to your competitors. In fact, 53% of visitors will leave a mobile website if it takes more than 3 seconds to load.
That’s bad on its own, but what it also does is increase your site’s bounce rate numbers, which is a vital indicator that Google uses to measure if a site is valuable and useful to its readers.
Obviously, it won’t matter how fast your site loads if its contents aren’t valuable to the visitors, but at the same time, a slow website can hinder your efforts even if you have top-quality content that would otherwise be valued by both your readers and Google.
Re-Optimize Your Old Content
Content is at the center of any successful SEO strategy – without providing value through articles, blog posts, and infographics, there’s little to no chance of your website being noticed by the search engines.
But while it’s important to consistently create new content, that’s not the only way how you can build website value with content marketing.
If you’ve been publishing a blog for a while, odds are that you already have plenty of content that’s either become outdated or hasn’t performed well in the past.
Instead of allowing it to sit unread in your archives, you could try refreshing old content and bringing it back to life to not only give a boost to your traffic and website performance numbers but also give an additional lift to your SEO efforts.
Although these content upgrade methods may seem simple, they can make a huge difference, and they don’t require that much effort – instead of having to craft a new piece of content from scratch, you can revitalize old posts and achieve a significant boost to your SEO efforts.
Focus on Long-Tail Keywords
Although long-tail keywords usually get less monthly traffic, that doesn’t mean that you have to settle for fewer leads for your business. In fact, since long-tail phrases are usually very specific, you can expect people searching for those terms to be much more sophisticated prospects and be farther along the buyer journey.
Since long-tail keywords are more specific, you can also develop more relevant content that’s especially crafted with a narrow target audience in mind, and convert website visitors to leads at a much higher rate.
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