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What is Technical SEO? Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings. How complicated is technical SEO? It depends. The fundamentals aren’t really difficult to master, but technical SEO can be complex and hard to understand. I’ll keep things as simple as I can with this guide. Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture. Why Is Technical SEO Important? You can have the best site with the best content. But if your technical SEO is messed up? Then you’re not going to rank. At the most basic level, Google and other search engines need to be able to find, crawl, render and index the pages on your website. How Can You Improve Your Technical

Chapter #3: Who is a Search Engine Optimizer? A search engine optimizer is a person who optimizes a website or app in terms of relevancy, popularity, and user experience. The job of a search engine optimizer is to acquire higher organic rankings in the search results for search queries that can drive engagement, branding, and conversions to business. There is no special degree that is required to become a search engine optimizer. You can become an SEO after completing your bachelor’s degree in any stream but IT, computer science, or marketing degrees are preferred. If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. 1. Be committed to implementing the recommended changes. Making the changes rec

SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine. There are a ton of ways to improve the SEO of your site pages, though. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). And that's just to name a few. Search engines also look at site structure and design, visitor behavior , and other external, off-site factors to determine how highly ranked your site should be in their SERPs. An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites. Looking deeper:  Before you create a new site page or blog post, you'll probably be

Chapter #1: Definition of SEO Let’s start by learning the definition of SEO. SEO is defined as the process of improving the organic visibility of a website or app in the search engines to generate higher engagement and increase business profits. Google and other search engines use a special ranking algorithm to rank websites in the search results based on the relevancy and popularity of the website. SEO understands the search ranking algorithm, performs comprehensive keyword research , and optimizes the website by increasing the relevancy and popularity scores of a website. An optimized site ranks higher in the organic search results. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Search engine optimization (SEO) is the practice of getting targeted traf

SEO  stands for  Search Engine Optimization . SEO is also an acronym that is used for  Search Engine Optimizers  who are people who practice the process of SEO.  Search Engine Optimization is the process  of improving the organic presence of a website in search engines like  Google, Yahoo, Bing, Yandex, Baidu , and others.  SEO  is a part of  digital marketing . There are several channels included under digital marketing like SEO, PPC, Social Media Marketing, Email Marketing, and Affiliate Marketing.  We wrote this beginner’s guide to help you understand some of the basics and where your time is best spent to maximize impact. There are a lot of additional resources linked throughout the article and even more resources at the end for you to learn more.  Let’s get started. Chapter #1: Definition of SEO Chapter #2: How Search Engine Works? Chapter #3: Who is a Search Engine Optimizer? Chapter #4: What Are The Responsibilities of an SEO? Chapter #5: What is ON Page SEO? Chapter #6: What is

WHAT IS A MODERN SEO SPECIALIST? As SEO experts, it is our job to make your website (cat boutique or otherwise) show up at the top of the “right” search engine results. With that job comes learning the intent of searchers that may be looking for you online, and selecting keywords, and presenting your information in a way that is compelling enough for them to want to click and visit your website. 10+ years ago this job required much different SEO skills than it does now, and there is a whole new skillset that SEO specialists need to master these days. A modern specialist must be able to: Make a decision Research like crazy Prioritize Problem solve Write intriguing content Know the audience Learn As we go through the basics of what an SEO specialist does, we’ll see how often these skills apply to a range of common tasks and strategies. Write Rich Content Long gone are the days of article spinning and keyword stuffing. Keywords are important, but they should be sprinkled in content rather