An expert guide to SEO services in Canada

Chapter #3: Who is a Search Engine Optimizer?

A search engine optimizer is a person who optimizes a website or app in terms of relevancy, popularity, and user experience.

The job of a search engine optimizer is to acquire higher organic rankings in the search results for search queries that can drive engagement, branding, and conversions to business.

There is no special degree that is required to become a search engine optimizer. You can become an SEO after completing your bachelor’s degree in any stream but IT, computer science, or marketing degrees are preferred.

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

1. Be committed to implementing the recommended changes. Making the changes recommended by an SEO takes time and effort; if you aren't going to take the time to make these changes, it's not worthwhile hiring a professional.

2. Interview your potential SEO. Some useful questions to ask an SEO include:

· Can you show me examples of your previous work and share some success stories?

· Do you follow the Google Webmaster Guidelines?

· Do you offer any online marketing services or advice to complement your organic search business?

· What kind of results do you expect to see, and in what timeframe? How do you measure your success?

· What's your experience in my industry?

· What's your experience in my country/city?

· What's your experience developing international sites?

· What are your most important SEO techniques?

· How long have you been in business?

· How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

· See if the SEO is interested in you and your business. If they're not interested, find someone who is. Your SEO should ask questions such as:

· What makes your business or service unique and valuable to customers?

· Who are your customers?

· How does your business make money, and how can search results help?

· What other advertising channels are you using?

· Who are your competitors?

3. Check your SEO's business references. Ask past clients if they felt that this SEO provided useful service, was easy to work with, and produced positive results.

4. Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.

5. Decide if you want to hire.

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