Professional SEO Services in Vancouver Canada
SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine.
There are a ton of ways to improve the SEO of your site pages, though. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). And that's just to name a few.
Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs.
An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.
Looking deeper: Before you create a new site page or blog post, you'll probably be thinking about how to incorporate your keywords into your post. That's alright, but it shouldn't be your only focus -- or even your primary focus. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content.
To satisfy intent and rank well in the long term, build your SEO marketing strategy around topics, not keywords. If you do that, you'll find you can naturally optimize for important keywords, anyway. Understanding your target audience (aka buyer personas) and what interests them is key to attracting relevant visitors to your website through search engines.
SEO is important because it helps people find information and discover pages on the world wide web. SEO is especially important for businesses as it ensures they're answering their audience's biggest questions on search engines, while driving traffic to their products and services.
Looking deeper: In the past, SEO success was measured by whether or not you were ranked high on the first page of Google. But even if you ranked well for a term, does that actually mean you're going to see results?
Not always. You might rank really well for terms that aren't ideal for your business. So, you appear high on search engines, get a ton of traffic, but then your website visitors realize your company isn't what they were looking for. You don't convert customers from this traffic, and ranking high for this particular keyword is essentially fruitless.
Also, you don't necessarily need to be in the top three slots to be successful. In fact, if you rank well on subsequent pages, you may still have a high clickthrough rate, albeit less traffic. That's great news for marketers who can't seem to bring pages into those top slots or off the second page.
We said it before and we'll say it again: The amount of traffic to your page is less important than how qualified that traffic is.
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