Technical SEO services in Toronto Canada

What is Technical SEO?

Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings.

How complicated is technical SEO?

It depends. The fundamentals aren’t really difficult to master, but technical SEO can be complex and hard to understand. I’ll keep things as simple as I can with this guide.

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
Why Is Technical SEO Important?

You can have the best site with the best content.

But if your technical SEO is messed up?

Then you’re not going to rank.

At the most basic level, Google and other search engines need to be able to find, crawl, render and index the pages on your website.
How Can You Improve Your Technical SEO?

Like I said, “Technical SEO” isn’t just crawling and indexing.

To improve your site’s technical optimization, you need to take into account:
XML sitemaps
Site architecture
URL structure
Structured data
Thin content
Duplicate content
Canonical tags
404 pages
301 redirects

SEO has changed more than any other marketing channel over the last decade.

Through a succession of algorithmic evolutions, SEO has also remained the foundation of a successful digital strategy – 51% of online traffic arrives at websites via organic search, after all.

SEO has gone mainstream.

Still, we must take stock of the fact that SEO requires new skills and approaches to succeed in an increasingly competitive world.

With more than 5,000 devices integrated with Google Assistant and voice search on the rise, the focal points of search have become decentralized.

The SERP as we knew it is long gone; search is dynamic, visual, and everywhere now.

This has a very significant impact on organizations, as SEO is a collaborative discipline that requires a synthesis of multiple specialisms to achieve optimal results.

At the heart of this lies the domain of technical SEO, which has remained the foundation upon which any successful strategy is built.
A Brief History of Technical SEO

All roads lead back to technical – it’s how you now use your skills that has changed.

· SEO has always entailed driving high-quality traffic through organic search.

· The means of achieving this goal have altered significantly since the early days of SEO, when technical skills were dominant.

· Crawlability was then – as it is now – a foremost consideration when setting up an SEO strategy.

· Content was secondary – a vehicle to include keywords and improve rankings. This evolved over time to encompass link building, based on Google’s key early innovation of using links to evaluate and rank content.

· The goal of ma
rketers remained constant: to attract organic search traffic that converted on their website.

· As a result, we endured a cat and mouse game with some marketers doing whatever it took to gain high search rankings.

· As soon as Google caught up with keyword cloaking, black hat SEO practitioners moved on to link buying in an attempt to manipulate their rankings. The Panda and Penguin algorithm updates put paid to a lot of those murky tactics and even (briefly) raised the discussion of whether SEO was dead.

· This question missed one key point.

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