SEO-MasterZ.com

Chapter #6: What is Off-Page SEO? Off-Page SEO is a method that is aimed at acquiring links to a website or a web page. Off-Page SEO is primarily focused on link building. These methods help to improve the popularity of a website which is one of the two most important factors for ranking highly in the organic search results. Off-Page SEO consists of activities that you can’t directly control because these activities are done on a site other than yours. The following activities are performed under OFF Page optimization: § Acquiring links to a website using strategies like guest posting and content marketing. § Social media marketing to increase the number of social shares for promoted content. § Acquiring brand mentions and citations for a website on social media platforms, forums, or QA platforms. § Influencer marketing activities to improve the overall branding of the business (or the domain). § Generating positive reviews and recommendations. § Acquiring comments to a blog pos

Chapter #5: What is ON Page SEO? ON Page SEO or ON page optimization is a method that is aimed to optimize the web pages on a website to increase the relevancy score. Optimized web pages have higher chances of ranking organically on the first page of the search results. ON Page SEO consists of activities that you can directly control because these activities are done on a site you have control over. The following activities are performed under ON page optimization: Perform keyword research to find the best keywords in the industry. Making sure the site can be crawled and indexed easily by the search engines. Identifying and optimizing the title tags, description tags, and H1 tags of all the important webpages. Optimizing the content to improve the relevancy score. This includes adding proper internal links, improving the reading score, correcting the grammar, improving the accuracy of content, updating the content to keep it fresh, etc. Addition of proper internal links to improve the

Chapter #4: What Are The Responsibilities of an SEO? The responsibilities of an SEO are: Performing keyword research to identify the best search queries for any business. Conducting a technical SEO audit to identify the issues related to user experience and optimizing them. Understanding how search engines work and keeping up to date with all the latest updates that a search engine applies to its ranking algorithm. Conducting SEO competitor analysis to understand the competitor’s SEO strategies. Acquiring the highest quality links to any website. Networking with other webmasters in the niche for affiliate brand promotion. Performing A/B testing to fix the issues related to conversions and to increase the number of sales for a business. Applying conversion rate optimization (CRO) strategies to increase the flow of leads and sales. Improving the quality of content on the site. Setting up proper analytics code to track the activity of visitors on a website or app. Measuring the performan