An expert guide to SEO services in London

Chapter #6: What is Off-Page SEO? Off-Page SEO is a method that is aimed at acquiring links to a website or a web page. Off-Page SEO is primarily focused on link building. These methods help to improve the popularity of a website which is one of the two most important factors for ranking highly in the organic search results. Off-Page SEO consists of activities that you can’t directly control because these activities are done on a site other than yours. The following activities are performed under OFF Page optimization: § Acquiring links to a website using strategies like guest posting and content marketing. § Social media marketing to increase the number of social shares for promoted content. § Acquiring brand mentions and citations for a website on social media platforms, forums, or QA platforms. § Influencer marketing activities to improve the overall branding of the business (or the domain). § Generating positive reviews and recommendations. § Acquiring comments to a blog pos