An expert guide to SEO services in UK
Chapter #5: What is ON Page SEO?
ON Page SEO or ON page optimization is a method that is aimed to optimize the web pages on a website to increase the relevancy score.
Optimized web pages have higher chances of ranking organically on the first page of the search results.
ON Page SEO consists of activities that you can directly control because these activities are done on a site you have control over.
The following activities are performed under ON page optimization:
Perform keyword research to find the best keywords in the industry.
Making sure the site can be crawled and indexed easily by the search engines.
Identifying and optimizing the title tags, description tags, and H1 tags of all the important webpages.
Optimizing the content to improve the relevancy score. This includes adding proper internal links, improving the reading score, correcting the grammar, improving the accuracy of content, updating the content to keep it fresh, etc.
Addition of proper internal links to improve the link score of all the important inner pages of the site.
Keeping the URL structure user friendly. For example, if a web page listing iPhones have an irrelevant URL having numbers in them like www.mysite.com/7889 is changed to www.mysite.com/-iphones. People reading the URL should get an idea of what the page is about.
Addition of keywords in the important areas of content like the page title, H1s, subheadings, and alt tags.
Optimizing the images on the site so that relevant alt text is present in all the images.
Improving the UX (user experience) of the webpage.
Increasing the loading time of the website.
Making the site responsive so that the site is able to load irrespective of the device used to access it.
Adding proper schema markups so that the search engines are able to understand the contents of the site in a better manner. On-page SEO focuses on optimising individual web pages for search engines. Anything that affects your page’s rankings is a vital part of on-page optimisation. You have to make sure each element of your website is well-optimised.
Elements of on-page SEO that affect your site’s rankings include:
On-page optimization is all about creating and optimizing content for search engines and users. You can learn more about the importance of relevant content here in one of Google’s reports.
When crawlers find a webpage, our systems render the content of the page, just as a browser does. We take note of key signals — from keywords to website freshness — and we keep track of it all in the Search index,” Google states on their website. But what exactly does this statement mean?
Google explains how its crawlers examine each vital element of a website, including keywords and relevant data. Because of this, it is essential to optimise your website by using relevant keywords when creating web content. You have to make sure that your keywords correlate with their corresponding contents.
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