An expert guide to SEO services in London

Chapter #6: What is Off-Page SEO?

Off-Page SEO is a method that is aimed at acquiring links to a website or a web page. Off-Page SEO is primarily focused on link building. These methods help to improve the popularity of a website which is one of the two most important factors for ranking highly in the organic search results.

Off-Page SEO consists of activities that you can’t directly control because these activities are done on a site other than yours.

The following activities are performed under OFF Page optimization:

§ Acquiring links to a website using strategies like guest posting and content marketing.

§ Social media marketing to increase the number of social shares for promoted content.

§ Acquiring brand mentions and citations for a website on social media platforms, forums, or QA platforms.

§ Influencer marketing activities to improve the overall branding of the business (or the domain).

§ Generating positive reviews and recommendations.

§ Acquiring comments to a blog post.

Off-page SEO techniques – Five steps to increase your domain authority
Creating valuable backlinks. Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one. ...
Social Media Marketing. ...
Guest Content. ...
Forum Posting. ...
Local Listings.
Why does off-page SEO matter?

While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank.

While we don't know the full algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.

Off-page optimisation is the opposite of on-page optimisation, in which it focuses on activities outside your website affecting your rankings. External website factors, such as social media posts and linking sites, are part of off-page SEO.

Link building is one of the most widely used off-page optimisation strategies by marketers. The objective is to acquire backlinks from other websites. This circumstance is possible if someone mentions your website in their web content, thus increasing your number of backlinks.

Other off-page SEO strategies include social sharing, which may not directly impact your rankings, but you can improve your online presence and raise brand awareness. Social sharing is also an effective way to direct organic traffic to your website.

Lastly, you have guest posting, another effective off-page SEO strategy that focuses on creating blog posts for other websites. In doing so, you can increase the number of backlinks to your website and grow an audience of readers.

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