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Chapter #9: Brief Overview of Search Engine Ranking Algorithm The most interesting part of learning SEO is understanding the search engine ranking algorithm. The search engine ranking algorithm consists of 200+ different ranking factors that are considered the major ranking factors. However, there are several other new factors that are added every day. Yes, you read that right, every day. This is the reason organic rankings of a website keeps on fluctuating. The most important ranking factors are: User experience: Google loves to rank sites higher up in the search results that offer a great user experience. Faster site speed, easy navigation, no unnecessary pop-ups, no spam content, no spam ads are all factors that contribute to good user experience. Links: As suggested earlier, links are the most important ranking factor out of all the factors that Google uses in its ranking algorithm. Links are counted as a vote to your site, the more votes your site has, the higher it will rank in t

Chapter #8: What is Link Building? Link building is the most important part of OFF page SEO. Link building is the process of acquiring quality and relevant links to a website to improve the popularity of a domain. Metrics such as DA (Domain Authority), Moz Spam Score, SEMrush Authority Score, and Ahrefs Domain Rating are used to determine the quality of the domain. DA should be high, Moz Spam Score should be low, SEMrush Authority Score and Ahrefs Domain Rating should be high. Acquired links can be of two types namely dofollow and nofollow. Dofollow links are those links that pass the full value of the domain whereas Nofollow links are links that do not pass the full value of the domain. The quality of the domain and the type of link plays the most important role in determining the link score. Link building forms an integral part for any SEO service and is considered to be very vital aspect of search engine optimization process as per ranking in top page of Google is concerned. So in t

Chapter #7: White Hat, Black Hat, and Grey Hat SEO SEO practitioners are divided into three categories namely White Hat SEO, Black Hat SEO, and Grey Hat SEO. SEO professionals who follow all the guidelines issued by the search engines while optimizing a website are known as White Hat SEO professionals and the process is known as White Hat SEO. 1. It follows search engine guidelines The most widely-accepted definition of white hat SEO is that it follows Google’s Webmaster Guidelines. ... 2. It focuses on a human audience White hat SEO involves making changes that are beneficial to a site’s visitors. ... 3. It takes a long-term approach White hat SEO is a set of SEO strategies that improve your site’s rankings on a search engine results page without violating the rules of the search engine. White hat SEO follows the quality guidelines of search engines like Google and does not engage in spam methods to manipulate the algorithm. In simpler words, the meaning of white hat SE